A Year of Becoming Better
As the year comes to a close, I’ve found myself doing a lot of reflecting.
Not just on the wins, but on the work. The quiet days. The doubt. The moments where it would’ve been waay easier to stop than to keep going.
Be Better started as an idea — a feeling, really. A question I kept asking myself: What would it look like if I actually tried to be better? Not perfect. Not louder. Just better than yesterday.
This year tested that question in every way.
There were times I wondered if this brand should even exist. If anyone would care. If showing up consistently — without hype, without shortcuts — would ever cut through the noise. But slowly, steadily, something started to happen.
People showed up too.
If you’ve bought something, shared a post, sent a message, or simply backed what I’m building — thank you. Truly. It’s humbling to know that something I created has found its way into other people’s lives. Even more humbling to start seeing Be Better out in the real world — worn on the streets, in the gym, on morning walks, in moments that actually matter. That still gets me every time.
This brand has always been about more than clothing. The gear is just the vehicle. The real work happens underneath.
For me, being better this year meant showing up across all facets of life — even when it was uncomfortable.
It meant prioritizing my health and well-being. Listening to my body. Putting real effort into getting my knee right. Slowing down when I needed to, instead of pushing through just to prove something.
It meant working on my mind and mental health — learning when to lean in, and when to step back. Accepting that progress isn’t linear, and that some days, doing your best just looks quieter than others.
It meant being a better father. Being more present. More patient. Understanding that time is the most valuable thing I can give.
It meant being a better friend. A better family member. Having harder conversations. Showing up when it would’ve been easier not to.
And it meant supporting this business — consistently, deliberately, even when growth felt slow. Especially then.
I’m not perfect. Far from it. But I can honestly say I’m trying. Every day. In more ways than people see.
That’s what Be Better has always stood for.
Not a finish line — a direction.
Looking ahead, I’m excited. Genuinely. There are big things planned for the year coming: collaborations that align with what this brand represents, expansions into new spaces, and pop-up events that bring Be Better into the real world — face to face, community to community. This next chapter is about connection as much as creation.
But no matter how much the brand grows, the foundation stays the same.
Being better doesn’t mean having it all figured out. It means staying honest. Staying disciplined. Staying open to growth — even when it’s uncomfortable.
If this year taught me anything, it’s that progress compounds when you keep showing up. Quietly. Consistently. With intention.
So here’s to the ones who believed early. The ones who are still here. And the ones who haven’t found us yet — but will.
We’ll keep building.
We’ll keep learning.
And we’ll keep trying to be better — together.
Thank you for being part of the journey.
— Trent
Be Better